Zoe Hong the person was born in Seoul, Korea and grew up in Anchorage, Alaska, schlepping dog-eared copies of fashion magazines on family fishing trips. She went to Otis College of Art and Design and got her BFA in Fashion. She immediately began working in the industry, designing and honing her craft before starting her own line a few years later.
Zoe Hong the company was founded on the concept of "future heirlooms": beautiful, well-crafted pieces that transcend trend, pieces women would be proud to pass on lovingly to future generations, pieces beyond "hand-me-downs", pieces to wear and cherish for a long time. The aesthetic is feminine without being frilly, womanly yet youthful.
In 2005, Zoë won "Fresh Blood", a design competition in San Francisco. The following year, she won the Gen Art / Perrier "Bubbling Under" Design Competition. In 2011, Zoë was a finalist in the Oscars Designer Challenge, sponsored by the Academy of Motion Picture Arts and Sciences.